Social Media Marketing Tuten 2nd Edition
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Item specifics
"Used volume in good status. Shows typical wear. Quick aircraft. Satisfaction guaranteed!"
Tracy Fifty. Tuten, Michael R. Solomon
SAGE Publications, The Limited
About this production
Product Information
**Winner of the TAA 2017 Textbook Excellence Honour**"Social Media Marketing deserves special kudos for its backbone in tackling the new borderland of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding quickly evolving social media and its users."--TAA Judges Console Social Media Marketing was the outset textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with applied application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the make'southward marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers tin use to achieve their strategic objectives. These include: 1. Customs (due east.m. Instagram) ii. Publishing (east.m. Tumblr)3. Entertainment (e.one thousand. Processed Shell Saga)4. Commerce (e.g. Groupon)This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, besides every bit a new and improved user-friendly layout to make the text piece of cake to navigate.The textbook as well provides a gratuitous companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the volume are also invited to join the authors and others online by using the hashtag: #smm
Product Identifiers
SAGE Publications, The Limited
Product Fundamental Features
Tracy Fifty. Tuten, Michael R. Solomon
Boosted Production Features
I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a dissimilar story.
Part I: Foundations of Social Media MarketingChapter 1. The Horizontal RevolutionChapter 2. Social Media Marketing StrategyChapter 3. Social ConsumersChapter four. Network Structure and Grouping Influence in Social MediaPart Ii: The Iv Zones of Social MediaChapter v. Social CommunityChapter six. Social PublishingChapter 7. Social EntertainmentChapter 8. Social CommercePart Three: Social Media Data Management and MeasurementChapter ix. Social Media for Consumer InsightChapter ten. Social Media Metrics Example: Bellisio Foods' Michelina Engages Frozen Foodies by Jacqueline Rae Evans Example: A Startup Seeks to Solve Age-One-time Problem with Social App past Amanda Steeley Example: The Gnome Experiment past Steve Shugartt
Human Resource & Personnel Management, Web / Social Media, E-Commerce / Internet Marketing, Management, Teaching Methods & Materials / General
Computers, Education, Business concern & Economic science
Rocky Mountain Textbooks
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